A lot of people say they don’t have time to write social media interaction posts. But the truth is, they just don’t know how.
If you’re a small business owner, then you probably feel overwhelmed by the number of social media channels available to you.
But the thing is, it doesn’t take much time to create a good post that gets noticed and shared. And if you’re not getting the results you want from your social media efforts, then it’s likely because you’re not following these four steps:
- Post relevant content. If you post only about your business and its products, your followers won’t see the value in following you. Posting relevant content will attract more people who want to learn about your industry or products.
- Ask questions and respond to comments. When posting on social media, ask questions that encourage people to respond and engage with your page. For example, if you’re posting an article about email marketing campaigns, ask people how often they send out emails or what techniques they use when sending out emails. Your followers will have something valuable to add to the conversation and will feel like their voices are being heard by working with you as a team instead of just receiving information from you all the time.
- Use images and videos. Visuals grab attention more than text does because they’re easier for people viewing them to process at once rather than reading through paragraphs at their own pace. Use photos of people using your products or videos of staff members answering customer service questions — whatever works best for your brand!
- Know your audience. You can’t write a post that everyone will like at once, but you can find out who your audience is and write posts they will appreciate. If you’re not sure who your audience is, try doing some research on Google Analytics or Facebook Insights.