There are a lot of people out there who want to tell you how to run your business, especially if you’re a female founder. But the truth is that nobody knows your vision, your challenges, and your goals better than you. You know what’s best for you and your company.
That being said, it’s hard not to get caught up in all the advice floating around out there. So for those of you who are wondering if there are any tips that might actually help you take your business to the next level, here’s our list of what we think will help the most (and yes, we’ve tried them ourselves)!
1) Hire slow and fire fast. We know this sounds harsh, but hiring the wrong person costs time and money. If someone isn’t a good fit for your team and just isn’t working out, don’t keep them on because it “feels bad” or “you don’t want to be mean.” It’s better to have one awesome employee than five mediocre ones.
2) Don’t over-promise and under-deliver—it’s the other way around! You don’t have to be perfect all the time, but if you’re going to make a promise, make sure you can deliver on time.
3) Start with a business plan. A good business plan will enable you to identify and tackle any potential problems before they arise. So, your first step is to put together a clear and concise plan for starting your business that can be used as a reference point for where you want to go.
4) Do your research. It’s essential that you do thorough market research so you can understand who your target audience is, what their interests and needs are, and how best to reach them. This will also help you set realistic goals and objectives for your company in order to make it attractive and profitable.
The biggest takeaway is that you should be real, genuine, and yourself. Business is personal. Relationships are your most powerful asset in business. Don’t hide from it.