If you’re just starting out in social media management, it can be an exciting time. But there are also some challenges that come with the territory. We’ve compiled a list of tips to help you as you begin your career in social media management.
1. Know what you’re getting into
Social media management is a great way to get your foot in the door and gain experience at a company or agency where you can learn about other aspects of the business (like marketing). However, it’s important to know what to expect from this role before diving in headfirst.
2. Have a plan for growth
Social media managers can find themselves working on many different projects at once, which can make it hard to prioritize what needs to be done first. Make sure that before you start managing an account, you have a plan for how you will grow it over time so that things don’t fall through the cracks or get lost in the shuffle.
3. Ask questions — lots of them!
If something isn’t clear, ask questions! Remember: if you don’t ask questions now, someone else will later when they need clarification on something that could have been prevented if they had known more up front.
4. Start small
If you’re just getting started in social media management, the best advice is to start small. It’s okay if you don’t have 100,000 followers yet—in fact, it’s more than okay. Your first goal should always be to create content that engages your audience and grows your following over time.
5. Do your research
If you’re an independent contractor or freelancer, be sure you understand taxes, insurance and other legal requirements that come with running a business on your own (and make sure you’re properly insured).